If you’re a gamer, you’re probably aware of how expensive gaming can be.
Between the cost of the latest hardware and games, the time commitment required to stay competitive, and the cost of attending events, it’s easy to feel overwhelmed.
However, there is one way to help offset these costs: by finding a sponsor.
In this article, we’ll cover everything you need to know about getting sponsors for gaming.
Table of Contents
- What are gaming sponsors?
- Why do sponsors sponsor gamers?
- How to get sponsors for gaming
What are gaming sponsors?
Sponsors are companies or individuals who provide financial or material support to a gamer or a gaming team.
Sponsorship can take many forms, from providing equipment to covering travel costs to offering cash prizes.
In exchange for this support, sponsors typically ask for some form of branding or promotion, such as displaying their logo on a player’s jersey or social media profile.
Why do sponsors sponsor gamers?
Sponsors sponsor gamers because it’s a great way to reach a highly engaged audience.
Gaming has become a mainstream form of entertainment, and competitive gaming (or “esports”) is quickly becoming one of the most popular forms of entertainment in the world.
As a result, sponsoring a gamer or a team can be an excellent way to get in front of a large and highly engaged audience.
How to get sponsors for gaming
Getting a sponsor for gaming can be a challenge, but there are several things you can do to increase your chances of success:
1. Build your brand
Before you can attract sponsors, you need to build your brand as a gamer.
This means creating a strong social media presence, streaming on platforms like Twitch, and participating in gaming communities.
The more visible you are in the gaming community, the more attractive you’ll be to potential sponsors.
2. Create high-quality content
If you want to attract sponsors, you need to create high-quality content.
This means producing engaging streams or videos that showcase your skills as a gamer. Make sure your content is well-produced and visually appealing.
The better your content is, the more likely it is that sponsors will take notice.
3. Reach out to sponsors
Once you’ve built your brand and created high-quality content, it’s time to start reaching out to potential sponsors.
Look for companies that are already sponsoring gamers or teams in your genre.
You can also use platforms like GamerCrates or PlayerLands to connect with sponsors.
When you reach out to sponsors, make sure you’re clear about what you can offer them in exchange for their support.
4. Attend gaming events
Attending gaming events is a great way to network with other gamers and potential sponsors.
Look for events that are relevant to your genre, and make sure you bring business cards or other promotional materials to hand out.
5. Participate in gaming tournaments
Participating in gaming tournaments is another great way to get noticed by sponsors.
Not only do tournaments provide an opportunity to showcase your skills as a gamer, but they also offer the chance to network with other gamers and potential sponsors.
Getting a sponsor for gaming can be a challenge, but it’s not impossible.
By building your brand, creating high-quality content, reaching out to sponsors, attending gaming events, and participating in tournaments, you can increase your chances of success.
Remember, sponsors are looking for gamers who can help them reach a highly engaged audience, so make sure you focus on building your visibility within the gaming community.
How much should I charge for sponsorship?
The amount you can charge for sponsorship will depend on a variety of factors, including your level of skill, your visibility within the gaming community, and the type of sponsorship you’re offering. It’s a good idea to research what other gamers are charging for similar sponsorships to get an idea.
How do I make my brand stand out to sponsors?
To make your brand stand out to sponsors, focus on creating high-quality content and building a strong social media presence. Make sure your content is visually appealing and showcases your skills as a gamer. Additionally, consider partnering with other gamers or gaming teams to increase your visibility within the gaming community.
What should I include in my sponsorship pitch?
When reaching out to potential sponsors, make sure you’re clear about what you can offer them in exchange for their support. This might include displaying their logo on your social media profiles or streaming channels, wearing their branding at gaming events, or providing testimonials or product reviews. Make sure your pitch is professional, concise, and tailored to the sponsor’s specific needs.
What should I look for in a sponsor?
When looking for a sponsor, look for a company or individual that aligns with your values and interests as a gamer. Consider the types of products or services they offer, their target audience, and their reputation within the gaming community. It’s also a good idea to research their history of sponsoring other gamers or teams to get an idea of what they’re looking for in a sponsorship.
How can I measure the success of a sponsorship?
To measure the success of a sponsorship, consider tracking metrics like engagement on social media, website traffic, and sales or conversions. Make sure you have clear goals in mind before entering into a sponsorship agreement, and regularly check in with your sponsor to ensure that you’re meeting their expectations.